Research of existing music videos - DJ Fresh

Research of existing music videos - DJ Fresh - gold dust

This video is effective because unlike with Chase & Status, during the chorus of the song which speeds up instantly, the shots remain long takes but the content (skipping) speeds up which remains in time with the song so works just as effectively as shorter takes in time with the music. The skipping controls the pace of the music video and shot lengths.
The video involves a variety of ages and talents playing games but they're all very talented, I want to have actors with a similar talent level in other sports. The video doesn't include many special effects apart from slow motion, which was effective with the skipping in capturing the expressions of each actor. While I feel this was very successful and I will try and re-capture that in my own video, I will try and include more effects to try and portray a wide range of skills.

Final Plot Ideas (Preliminary Task)

This is our final plot ideas: The main character (a young boy) puts on his superhero mask and runs into his garden to get into his tent/den. The tent then transports him into another woodland world in which there will be others all dancing. In the middle of all the dancing and partying in the new forest the young boy will trip up/fall over in some way and as he hits the floor he will be transported back to his garden and outside the tent/den. The boy will then realise he's back home and may be greeted by his mother asking wheres he been (that scene will be dependant on availability of actors). We tried to keep our idea as simplistic as possible, this was to ensure that we didn't over complicate the meaning of the video which is simply just about the young boy enjoying himself in his own imagination when he has the safety of his superhero costume on.

Questionnaire

After publishing my rough cut I made a short questionnaire to get some constructive criticism to use to make changes before submitting my final cut. I got really good feedback from my questionnaire about my rough cut. There was mostly 3s and 4s for how well people understood the narrative. I was quite happy with this because the video isn't suppose to show the whole narrative but it's aim is to introduce the characters. My target audience felt that the video strongly fitted with the song, with most people voted a 4 or 5. I'm really happy with this and it means I have been able to recreate the emotion of the song in the video. Most people said they liked the way I cross cut between the two characters and the variation of shots. The general consensus was there was something missing from the video, a couple of people suggested a third element of artist performance that could link the singer to the audience; I really liked this idea and decided to look into it further. ...

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