A2 Media

I've chosen to use Powerless by Rudimental as the song for my music video. This has been one of my potential choices from when I first changed my idea. I wasn't really sure whether it would fit or not but after I put it with my footage to see how they went together, I thought they fitted really well. I've divided the song into sections of the choruses and verses so that I can match my footage accordingly. The music video to this already contains a strong narrative as do many of Rudimental's videos.

18th February - Park with Ruth, Freddie and Chris. 25th February - Garden with John and Harry. 28th February - Boxing Ring with Lane and Hannah.

This is Ruth, Freddie and Chris. I asked these to film because I wanted it to look like a young family and I was positive they would be willing to help out. I am hoping that their connection to each other will come through on camera. This is John and Harry they are brothers and have kindly agreed to be in the music video. As with the family I want there connection as brothers to come through in the footage. There's is a big age gap in there and I would like the influence of the older brother to be obvious when I film, so he comes across as a role model. Josie acted as Becky Hill the featured singer on the song. The setting was a recording studio were Josie lip synced the song, with the recording microphone and stand I managed to get as a prop.

This is where I intend to film the scenes of Ruth, Chris and Freddie in the park. The sort of shots I plan to film are ones of them with Freddie playing on the slide and swings and then some shots of Ruth on her own showing that Freddie and Chris are missing from her life.

The target audience for my product is young adults/teenagers, this is because the genre I'm looking at is typically aimed at this audience so I think it would be sensible to stay with the same audience. Music videos are mostly viewed on sites like you tube which is mainly used by a young audience. Having a main character of this age means the audience will find it easier to relate and engage with the video and being set in the modern time means the video is in a comfortable setting for the viewer. The video is suppose to engage the audience by causing an emotional response empathised by the music.   

This is a rough storyboard for the revised idea. These are some of the key scenes for my video. The wide angle shot of the boxing ring with the ballerina and some other shots of the dancer as well there. I will also try a time lapse at the boxing ring as well. Other scenes are the family at the park, job interview and first boyfriend.

These are the song choices I have thought of for the revised narrative of the music video. 

For the front of my album cover I was thinking of using this idea of shoe tossing, where people tie the shoe laces of their shoes together and throw them over a telephone line, trees or fences. This is a tradition in many American States and is done for many different reasons; for example it is done as a sport, to show someone has died or to show the completion of a stage in that persones life. For the cover I was going to use ballet shoes and have one smaller shoe for the young girl and then the bigger one to represent the other girl.  Also included on the front will be the album title and artist name.  'In some neighborhoods, shoes tied together and hanging from power lines or tree branches signify that someone has died. The shoes belong to the dead person. The reason they are hanging, legend has it, is that when the dead person's spirit returns, it will walk that high above the ground, that much closer to heaven.' My plan for the rest of the pannels is for them to...

One of the props I have bought is a mirror this is for a scene where the character stands a in front of the mirror and uses a lipstick to circle all her flaws. This is a very important part of the video as it shows how she see herself and how much she critics herself. This mask is for the shots in the dressing room. In the story she is auditioning for the main part in a musical and the scene in the dressing room is her imagination as she sees herself getting the part. It represents her dream of being a successful ballerina; the fact it is a mask as well shows she uses it to hide behind. Other props I would like to use is a poster of swan lake Russian Ballet or of a famous ballerina. This is to go up in her room and use as a transition shot between her room and the ballet studio. I also plan to have her reading a few magazines to show the influence of media on her.

In swan lake it's tradition for one dancer to perform as both the white and black swan. The white and black swan are polar opposite, the white one good and pure, the black one evil and manipulative. This is similar to the my idea in that I wanted to have a character with two different personalities so I'm going to adapt this so that my character also has good and evil chracteristics in her life as well as while dancing as the black and white swan.

Name: Abigail Lewis  Age: 17 Abigail is a dancer and very good at ballet. She is the right age for the role and also does drama which means she will be natural on camera. However Abigail has a lot of dance auditions and rehearsals at the weekend and this means it is very hard to arrange dates to film and more of an inconvenience for her.  Name: Libby Miller Age: 18 Libby also does ballet at the same dance school as Abigail. She has the perfect figure for a ballerina and I think she would suit the role really well.  Libby doesn't do drama but she has performed in a previous short film i did and she was really confident on camera so I definitely think she would be able to get into character. This is why I have chosen Libby.

My other main character is a boxer around the same age, she is similar to the ballerina in that boxing is her escape. She is in similar circumstances as she feels the need to prove herself through doing well in her sport. With a very important match coming up she is fighting as the underdog for her first tittle. Her parents not being over pleased with her constant training and addiction to boxing, she believes winning this match will prove it's worthwhile.

One of my main characters is a girl about the age of 18, who aspires to be a professional ballet dancer. In the music video she is under a lot of pressure as she is auditioning for the main part in a show for a major ballet company. You she her go through a period of self criticism and competition to achieve her goal. The process pushes her to new limits and its only her love of ballet that keeps her going. It becomes her escape and the only way she can truly express herself.

For my music video I've decided the whole thing will be based on a narrative so there will be no live performance or lip syncing. The video will be driven by the story line and the songs purpose is to compliment this.

I have to so initial ideas, they are similar ideas but based around two different songs. I like to mind map my ideas because this means i can link parts together and getting everything down on paper before I start adapting it. One of the main parts of mise en scene that I want to focus on more than the others is camera angles. This is going to be important especially to show the change in perspective between the characters. It will also give the video an edge.

I asked a couple of girls in my year who I knew did ballet if they would be interested in performing in our music video, they said they would be happy to which was great. They are students at Arts school, so I decided to contact the school to ask whether we could film in one of their studios. In the space of a week I received a reply from Libby's teacher Vickie, who said it would be absolutely fine to use the studio after Libby's lesson. Me and Rosie thought it would be really good to have shots of our ballerina dancing with other girls and cut between shots of this and her on her own. So I set up a group chat on Facebook and asked Libby to add some people from her class; they were very happy to help. Filming date 31st October.  

I'm planning on completing the music video brief. I've made the decision to work on my own, this will be a lot of work but i will definitely prefer having sole ownership of the product and having a strong idea on what i want to do makes it hard to work with someone else. I've come to a agreement with one of my friends who is also working on her own that we will help each other with the filming and will meet up every week to discuss our ideas and help each other.