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ancilliary Task - digipak



This is the front and back cover for the CD to accompany my music video. I feel I have definitely captured the style of the artist and it fits well with their previous artwork. I have kept with a simple colour scheme, grey and green. The font is the same as used in the music video and on the poster, linking all three pieces of media. The black and white background also fits with the grayscale effect used in the music video. Having this basic style on the front cover makes the logo stand out clearly; this is so important because the logo is strongly linked to the band. The whole idea behind the design of the album is simple but effective, the idea that the album is instantly recognised. Also the fact that Rudimental don't use their individual identity for publicity instead focus on the music; this cover is supposed to be stripped back from fancy artistry and used focused on the music.

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Initial Ideas

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Song Choice

I've chosen to use Powerless by Rudimental as the song for my music video. This has been one of my potential choices from when I first changed my idea. I wasn't really sure whether it would fit or not but after I put it with my footage to see how they went together, I thought they fitted really well. I've divided the song into sections of the choruses and verses so that I can match my footage accordingly. The music video to this already contains a strong narrative as do many of Rudimental's videos.

Evaluation Question 3

What have you learnt from your audience feedback?