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Target Audience

The target audience for my product is young adults/teenagers, this is because the genre I'm looking at is typically aimed at this audience so I think it would be sensible to stay with the same audience. Music videos are mostly viewed on sites like you tube which is mainly used by a young audience.

Having a main character of this age means the audience will find it easier to relate and engage with the video and being set in the modern time means the video is in a comfortable setting for the viewer. The video is suppose to engage the audience by causing an emotional response empathised by the music.   

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Initial Ideas

I have to so initial ideas, they are similar ideas but based around two different songs. I like to mind map my ideas because this means i can link parts together and getting everything down on paper before I start adapting it. One of the main parts of mise en scene that I want to focus on more than the others is camera angles. This is going to be important especially to show the change in perspective between the characters. It will also give the video an edge.

Song Choice

I've chosen to use Powerless by Rudimental as the song for my music video. This has been one of my potential choices from when I first changed my idea. I wasn't really sure whether it would fit or not but after I put it with my footage to see how they went together, I thought they fitted really well. I've divided the song into sections of the choruses and verses so that I can match my footage accordingly. The music video to this already contains a strong narrative as do many of Rudimental's videos.

Research 1 (Preliminary Task)

  To get ideas for our music video I found some similar music videos on youtube that included a kid and the idea of him being transported to another place and has some link to his imagination. I thought this video was useful because though there isn't a strong, detailed storyline there is a wide range of shots that make it really interesting. I noticed that some of the shots are from a high angle, looking down on the scene as well as the tracking shot of him on the bike; these shots were probably filmed on a drone. I thought this would be really useful for our video as we are mainly filming outside. Also in this music video there is a lot of slow motion shots that look really affective; this combined with close up shots would add a lot of variation in our music video.