Research of existing music videos - Chase & Status feat. Takura

Research of existing music videos - Chase & Status feat. Takura - No Problem

This video is successful despite the minimalistic props, actors, narrative etc.. The video is effective primarily due to the editing involved, the song uses longer shot duration during the verses to slow down the song. Whereas during the chorus as the song speeds up the shots become shorter with a variety of clips which help to portray the dancing element.
Throughout the entire video there's different techniques in to make the video more interesting instead of just having a guy dressed in face paint dancing, the strobe light and ink design helps add intrigue and intensity to the video.
By having a black background, with white, green, yellow etc. glow in the dark UV portrays similar lighting and appearance to that of a club or gig, which helps the viewers have a interpretation of how intense it would be in a crowd or a mosh pit.

Existing Student Music Video

This video features numerous different editing skills and camera shots throughout the video, the wide range is something I want to echo in my video, however I found the lack of obvious narrative frustrating as it lacked meaning. By following the one character through the video is easily to follow through the simplistic idea which was executed well through the smooth editing skills.

Actors

This is Ruth, Freddie and Chris. I asked these to film because I wanted it to look like a young family and I was positive they would be willing to help out. I am hoping that their connection to each other will come through on camera. This is John and Harry they are brothers and have kindly agreed to be in the music video. As with the family I want there connection as brothers to come through in the footage. There's is a big age gap in there and I would like the influence of the older brother to be obvious when I film, so he comes across as a role model. Josie acted as Becky Hill the featured singer on the song. The setting was a recording studio were Josie lip synced the song, with the recording microphone and stand I managed to get as a prop.

Evaluation Question 3

What have you learnt from your audience feedback?

A2 Media

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