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Research of existing music videos - Chase & Status feat. Takura - No Problem




This video is successful despite the minimalistic props, actors, narrative etc.. The video is effective primarily due to the editing involved, the song uses longer shot duration during the verses to slow down the song. Whereas during the chorus as the song speeds up the shots become shorter with a variety of clips which help to portray the dancing element.
Throughout the entire video there's different techniques in to make the video more interesting instead of just having a guy dressed in face paint dancing, the strobe light and ink design helps add intrigue and intensity to the video.
By having a black background, with white, green, yellow etc. glow in the dark UV portrays similar lighting and appearance to that of a club or gig, which helps the viewers have a interpretation of how intense it would be in a crowd or a mosh pit.

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Initial Ideas

I have to so initial ideas, they are similar ideas but based around two different songs. I like to mind map my ideas because this means i can link parts together and getting everything down on paper before I start adapting it. One of the main parts of mise en scene that I want to focus on more than the others is camera angles. This is going to be important especially to show the change in perspective between the characters. It will also give the video an edge.

Song Choice

I've chosen to use Powerless by Rudimental as the song for my music video. This has been one of my potential choices from when I first changed my idea. I wasn't really sure whether it would fit or not but after I put it with my footage to see how they went together, I thought they fitted really well. I've divided the song into sections of the choruses and verses so that I can match my footage accordingly. The music video to this already contains a strong narrative as do many of Rudimental's videos.

Evaluation Question 3

What have you learnt from your audience feedback?