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Research of existing music videos - Chase & Status feat. Takura - No Problem




This video is successful despite the minimalistic props, actors, narrative etc.. The video is effective primarily due to the editing involved, the song uses longer shot duration during the verses to slow down the song. Whereas during the chorus as the song speeds up the shots become shorter with a variety of clips which help to portray the dancing element.
Throughout the entire video there's different techniques in to make the video more interesting instead of just having a guy dressed in face paint dancing, the strobe light and ink design helps add intrigue and intensity to the video.
By having a black background, with white, green, yellow etc. glow in the dark UV portrays similar lighting and appearance to that of a club or gig, which helps the viewers have a interpretation of how intense it would be in a crowd or a mosh pit.
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