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Brief

A promotion package for the release of an album, to include a music promo video, with the following:
A digipak for the album's release
A magazine advert for the album's release

This is the brief for the music video option of the A2 coursework. I've chosen to do this over the short film and children's TV drama because I think I will enjoy this more and I am very into music. For this I was planning on working with Rosie; we have very similar interests and get on really well but we are good at different things and have different social circles. This will be good to split up parts of the coursework and to have a bigger range of contacts.
This year I'm hoping to get a lot more enjoyment out of the work this year and produce a piece of work that I like rather than just fitting the criteria. I definitely think working with someone rather than alone like I did for A2 will make it more enjoyable. Last year I spent a lot of time on the editing and I want to do that again this year as it really improved my work.

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Initial Ideas

I have to so initial ideas, they are similar ideas but based around two different songs. I like to mind map my ideas because this means i can link parts together and getting everything down on paper before I start adapting it. One of the main parts of mise en scene that I want to focus on more than the others is camera angles. This is going to be important especially to show the change in perspective between the characters. It will also give the video an edge.

Song Choice

I've chosen to use Powerless by Rudimental as the song for my music video. This has been one of my potential choices from when I first changed my idea. I wasn't really sure whether it would fit or not but after I put it with my footage to see how they went together, I thought they fitted really well. I've divided the song into sections of the choruses and verses so that I can match my footage accordingly. The music video to this already contains a strong narrative as do many of Rudimental's videos.

Evaluation Question 3

What have you learnt from your audience feedback?