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Brief

A promotion package for the release of an album, to include a music promo video, with the following:
A digipak for the album's release
A magazine advert for the album's release

This is the brief for the music video option of the A2 coursework. I've chosen to do this over the short film and children's TV drama because I think I will enjoy this more and I am very into music. For this I was planning on working with Rosie; we have very similar interests and get on really well but we are good at different things and have different social circles. This will be good to split up parts of the coursework and to have a bigger range of contacts.
This year I'm hoping to get a lot more enjoyment out of the work this year and produce a piece of work that I like rather than just fitting the criteria. I definitely think working with someone rather than alone like I did for A2 will make it more enjoyable. Last year I spent a lot of time on the editing and I want to do that again this year as it really improved my work.

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Final Plot Ideas (Preliminary Task)

This is our final plot ideas: The main character (a young boy) puts on his superhero mask and runs into his garden to get into his tent/den. The tent then transports him into another woodland world in which there will be others all dancing. In the middle of all the dancing and partying in the new forest the young boy will trip up/fall over in some way and as he hits the floor he will be transported back to his garden and outside the tent/den.  The boy will then realise he's back home and may be greeted by his mother asking wheres he been (that scene will be dependant on availability of actors). We tried to keep our idea as simplistic as possible, this was to ensure that we didn't over complicate the meaning of the video which is simply just about the young boy enjoying himself in his own imagination when he has the safety of his superhero costume on.

Research of existing music videos - Dizzee Rascal - Bassline Junky

This is effective in using live performance and syncing the miming with the song lyrics throughout the entirety of the music video. After watching numerous student videos who have failed really bad in successfully syncing the miming, therefore during my music video any live performance I have will be minimalistic to prevent it from appearing out of time. This video lacks a narrative that's separate from the lyrics itself, watching the video without any sound it would be hard to get a story or what's relevant which is effective for this light hearted song but is not something I want to replicate in my video.

Existing Student Music Video

I thought it'd be important to research other student made music video's by the same artist - Tinie Tempah - who I'm hoping to use for my own video. During the start of this video with the singer against the background I found that the starting shot made the video look very unprofessional- especially with the font choice that looked like a child's writing. As the video progresses I found it to be almost completely the same idea as the original music video by Tinie Tempah except at a lower quality. The lip syncing is not ideal either especially as 80% of the video is including a 'live performance'. However I did like how they used text messages as a form of dialogue instead of having a character actually speaking and interferring with the video.