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Brief

A promotion package for the release of an album, to include a music promo video, with the following:
A digipak for the album's release
A magazine advert for the album's release

This is the brief for the music video option of the A2 coursework. I've chosen to do this over the short film and children's TV drama because I think I will enjoy this more and I am very into music. For this I was planning on working with Rosie; we have very similar interests and get on really well but we are good at different things and have different social circles. This will be good to split up parts of the coursework and to have a bigger range of contacts.
This year I'm hoping to get a lot more enjoyment out of the work this year and produce a piece of work that I like rather than just fitting the criteria. I definitely think working with someone rather than alone like I did for A2 will make it more enjoyable. Last year I spent a lot of time on the editing and I want to do that again this year as it really improved my work.

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Research of existing music videos - Dizzee Rascal - Bassline Junky

This is effective in using live performance and syncing the miming with the song lyrics throughout the entirety of the music video. After watching numerous student videos who have failed really bad in successfully syncing the miming, therefore during my music video any live performance I have will be minimalistic to prevent it from appearing out of time. This video lacks a narrative that's separate from the lyrics itself, watching the video without any sound it would be hard to get a story or what's relevant which is effective for this light hearted song but is not something I want to replicate in my video.