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Setting

Setting is the place or surroundings where an event takes place. Setting in a music video can be anything from the roof of a skyscraper to a rural field.Settings are normally all linked by some sort of theme and can be used to show the passing of time.  Props are also part of setting they can be very important and tend to have some symbolic meaning. For example seeing a character holding a gun normally symbolises they have a violent background.


Conventional settings in a music video
Music videos usually have a few main settings that feature throughout the music video, they are normally always linked through a theme. For example Fifth Harmony's 'work from home' video is all shot around a building site and this is it's main setting. Sigma 'higher' video uses a mountain as it's main setting and represents reaching new limits, which is what the song is about. The settings often reflect the mood of the music video, e.g. dark settings with low natural light can be used to create a dark mood and a sense of mystery to draw you into the video. Neon lights are often used with this to make the setting more dramatic; this is evident in the music video for freal luv by Far East Movement  where lighting is used to distort the setting. Also in the video for Wretch 32 'blackout' where light is the main focus of the setting. Setting can be used to show the change in time for example in the music video for Borgeous and Shaun Frank's this could be love an establishing shot (right) is used to show a clear change in time from night to day, the settings are all based around a city.

The influence of genre on setting
Genre, I would say is a heavy influence on the setting of music videos. I would say typically for the pop genre setting isn't such an important focus for the video and this links to the fact there videos don't have a strong storyline either. For example videos for artists such as Ariana Grande focus more around her than anything else. This means the setting can be quite plain so the viewers attention is focused on the artist. For example little mix 'shout out to my ex' the settings aren't very relevant, the video is largely made up of close ups of the girls and the settings are just an excuse for a costume change.  Overall setting is very much influenced by genre so having a song choice decided, definitely helps with location ideas. All the song i have chosen are from a similar genres so the video won't look out of place if i pick certain songs.

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Evaluation Question 3

What have you learnt from your audience feedback?