In music videos performers are very important. The video is normally used to promote the artist as well as the song, so the persona of the artist and the genre have a big influence on the video.
Marshmello
Marshmello isn't a very well known artist or performer as he's just entered the music scene, but he has a very clear unique identity from the way he appears and dresses in his videos. As a dj its very hard to separate yourself from the crowd so having your own identity makes you recognisible anywhere. Most djs, including him create their own logo to represent them, for example Aviciis' two triangles this then appears on merchandise, in their music videos and on their albums. Marshmello's videos are normally based around his skills as a dj so in that sense he definitely adds to the narrative but i wouldn't say he engages with the audience alot.
Foxes
Foxes is a singer and she features in all their music videos. These videos tend to have a lot more narrative and she strongly engages with the audience. What makes the videos iconic is that they all have a sort of edge or twist. Her videos tend to have an abstract element whether its colour, camera or location. She defintely adds to the narrative because as a songwriter she really understands the song so in her videos she really tries to tell the story behind the song.
Marshmello
Marshmello isn't a very well known artist or performer as he's just entered the music scene, but he has a very clear unique identity from the way he appears and dresses in his videos. As a dj its very hard to separate yourself from the crowd so having your own identity makes you recognisible anywhere. Most djs, including him create their own logo to represent them, for example Aviciis' two triangles this then appears on merchandise, in their music videos and on their albums. Marshmello's videos are normally based around his skills as a dj so in that sense he definitely adds to the narrative but i wouldn't say he engages with the audience alot.
FoxesFoxes is a singer and she features in all their music videos. These videos tend to have a lot more narrative and she strongly engages with the audience. What makes the videos iconic is that they all have a sort of edge or twist. Her videos tend to have an abstract element whether its colour, camera or location. She defintely adds to the narrative because as a songwriter she really understands the song so in her videos she really tries to tell the story behind the song.