Existing Performers

In music videos performers are very important. The video is normally used to promote the artist as well as the song, so the persona of the artist and the genre have a big influence on the video.

Marshmello

Marshmello isn't a very well known artist or performer as he's just entered the music scene, but he has a very clear unique identity from the way he appears and dresses in his videos. As a dj its very hard to separate yourself from the crowd so having your own identity makes you recognisible anywhere. Most djs, including him create their own logo to represent them, for example Aviciis' two triangles this then appears on merchandise, in their music videos and on their albums. Marshmello's videos are normally based around his skills as a dj so in that sense he definitely adds to the narrative but i wouldn't say he engages with the audience alot.

Foxes
Foxes is a singer and she features in all their music videos. These videos tend to have a lot more narrative and she strongly engages with the audience. What makes the videos iconic is that they all have a sort of edge or twist. Her videos tend to have an abstract element whether its colour, camera or location. She defintely adds to the narrative because as a songwriter she really understands the song so in her videos she really tries to tell the story behind the song.

Final Plot Ideas (Preliminary Task)

This is our final plot ideas: The main character (a young boy) puts on his superhero mask and runs into his garden to get into his tent/den. The tent then transports him into another woodland world in which there will be others all dancing. In the middle of all the dancing and partying in the new forest the young boy will trip up/fall over in some way and as he hits the floor he will be transported back to his garden and outside the tent/den. The boy will then realise he's back home and may be greeted by his mother asking wheres he been (that scene will be dependant on availability of actors). We tried to keep our idea as simplistic as possible, this was to ensure that we didn't over complicate the meaning of the video which is simply just about the young boy enjoying himself in his own imagination when he has the safety of his superhero costume on.

Research of existing music videos - Dizzee Rascal - Bassline Junky

This is effective in using live performance and syncing the miming with the song lyrics throughout the entirety of the music video. After watching numerous student videos who have failed really bad in successfully syncing the miming, therefore during my music video any live performance I have will be minimalistic to prevent it from appearing out of time. This video lacks a narrative that's separate from the lyrics itself, watching the video without any sound it would be hard to get a story or what's relevant which is effective for this light hearted song but is not something I want to replicate in my video.

Existing Student Music Video

I thought it'd be important to research other student made music video's by the same artist - Tinie Tempah - who I'm hoping to use for my own video. During the start of this video with the singer against the background I found that the starting shot made the video look very unprofessional- especially with the font choice that looked like a child's writing. As the video progresses I found it to be almost completely the same idea as the original music video by Tinie Tempah except at a lower quality. The lip syncing is not ideal either especially as 80% of the video is including a 'live performance'. However I did like how they used text messages as a form of dialogue instead of having a character actually speaking and interferring with the video.

A2 Media

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