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Success of music videos

Music videos are so varied nowadays that it is hard to say what constitutes success. This is likely to be due to the capability of modern technology making it easier to produce music videos and platforms like YouTube where these videos are accessible to a mass audience. There are trends in music videos for example and linear narrative and live performance.
Linear narrative is used to tell the story of the song so it can add emotion to the music and create a visual image for the audience. This can also make the song more memorable.
Having live performance is to promote the artist as well as the song. This can be successful as it introduces the audience to the artist and can increase their fan base. Many music videos will combine a narrative and live performance this can be very effective as well.

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Evaluation Question 3

What have you learnt from your audience feedback?