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Success of music videos

Music videos are so varied nowadays that it is hard to say what constitutes success. This is likely to be due to the capability of modern technology making it easier to produce music videos and platforms like YouTube where these videos are accessible to a mass audience. There are trends in music videos for example and linear narrative and live performance.
Linear narrative is used to tell the story of the song so it can add emotion to the music and create a visual image for the audience. This can also make the song more memorable.
Having live performance is to promote the artist as well as the song. This can be successful as it introduces the audience to the artist and can increase their fan base. Many music videos will combine a narrative and live performance this can be very effective as well.

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Song Choice

I've chosen to use Powerless by Rudimental as the song for my music video. This has been one of my potential choices from when I first changed my idea. I wasn't really sure whether it would fit or not but after I put it with my footage to see how they went together, I thought they fitted really well. I've divided the song into sections of the choruses and verses so that I can match my footage accordingly. The music video to this already contains a strong narrative as do many of Rudimental's videos.

Initial Ideas

I have to so initial ideas, they are similar ideas but based around two different songs. I like to mind map my ideas because this means i can link parts together and getting everything down on paper before I start adapting it. One of the main parts of mise en scene that I want to focus on more than the others is camera angles. This is going to be important especially to show the change in perspective between the characters. It will also give the video an edge.

Filming in the Garden - 25th February

Filming went really well, John and Harry acted naturally in front of the camera and I was able to get many shots from lots of different angles. I was worried because we were filming outside and it was starting to rain but it held off so I didn't have to reschedule. First I filmed the shots of Harry and John playing football together, tackling each other and a penalty shoot out. Then I filmed the shots of Harry on his own sitting and playing with the football and leaning against the tree.