Success of music videos

Music videos are so varied nowadays that it is hard to say what constitutes success. This is likely to be due to the capability of modern technology making it easier to produce music videos and platforms like YouTube where these videos are accessible to a mass audience. There are trends in music videos for example and linear narrative and live performance.

Linear narrative is used to tell the story of the song so it can add emotion to the music and create a visual image for the audience. This can also make the song more memorable.
Having live performance is to promote the artist as well as the song. This can be successful as it introduces the audience to the artist and can increase their fan base. Many music videos will combine a narrative and live performance this can be very effective as well.

Final Plot Ideas (Preliminary Task)

This is our final plot ideas: The main character (a young boy) puts on his superhero mask and runs into his garden to get into his tent/den. The tent then transports him into another woodland world in which there will be others all dancing. In the middle of all the dancing and partying in the new forest the young boy will trip up/fall over in some way and as he hits the floor he will be transported back to his garden and outside the tent/den. The boy will then realise he's back home and may be greeted by his mother asking wheres he been (that scene will be dependant on availability of actors). We tried to keep our idea as simplistic as possible, this was to ensure that we didn't over complicate the meaning of the video which is simply just about the young boy enjoying himself in his own imagination when he has the safety of his superhero costume on.

Ancillary Task - Poster

Questionnaire

After publishing my rough cut I made a short questionnaire to get some constructive criticism to use to make changes before submitting my final cut. I got really good feedback from my questionnaire about my rough cut. There was mostly 3s and 4s for how well people understood the narrative. I was quite happy with this because the video isn't suppose to show the whole narrative but it's aim is to introduce the characters. My target audience felt that the video strongly fitted with the song, with most people voted a 4 or 5. I'm really happy with this and it means I have been able to recreate the emotion of the song in the video. Most people said they liked the way I cross cut between the two characters and the variation of shots. The general consensus was there was something missing from the video, a couple of people suggested a third element of artist performance that could link the singer to the audience; I really liked this idea and decided to look into it further. ...

A2 Media

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