Success of music videos

Music videos are so varied nowadays that it is hard to say what constitutes success. This is likely to be due to the capability of modern technology making it easier to produce music videos and platforms like YouTube where these videos are accessible to a mass audience. There are trends in music videos for example and linear narrative and live performance.

Linear narrative is used to tell the story of the song so it can add emotion to the music and create a visual image for the audience. This can also make the song more memorable.
Having live performance is to promote the artist as well as the song. This can be successful as it introduces the audience to the artist and can increase their fan base. Many music videos will combine a narrative and live performance this can be very effective as well.

Final Plot Ideas (Preliminary Task)

This is our final plot ideas: The main character (a young boy) puts on his superhero mask and runs into his garden to get into his tent/den. The tent then transports him into another woodland world in which there will be others all dancing. In the middle of all the dancing and partying in the new forest the young boy will trip up/fall over in some way and as he hits the floor he will be transported back to his garden and outside the tent/den. The boy will then realise he's back home and may be greeted by his mother asking wheres he been (that scene will be dependant on availability of actors). We tried to keep our idea as simplistic as possible, this was to ensure that we didn't over complicate the meaning of the video which is simply just about the young boy enjoying himself in his own imagination when he has the safety of his superhero costume on.

Ballerina

One of my main characters is a girl about the age of 18, who aspires to be a professional ballet dancer. In the music video she is under a lot of pressure as she is auditioning for the main part in a show for a major ballet company. You she her go through a period of self criticism and competition to achieve her goal. The process pushes her to new limits and its only her love of ballet that keeps her going. It becomes her escape and the only way she can truly express herself.

Research of existing music videos - Dizzee Rascal - Bassline Junky

This is effective in using live performance and syncing the miming with the song lyrics throughout the entirety of the music video. After watching numerous student videos who have failed really bad in successfully syncing the miming, therefore during my music video any live performance I have will be minimalistic to prevent it from appearing out of time. This video lacks a narrative that's separate from the lyrics itself, watching the video without any sound it would be hard to get a story or what's relevant which is effective for this light hearted song but is not something I want to replicate in my video.

A2 Media

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