Success of music videos

Music videos are so varied nowadays that it is hard to say what constitutes success. This is likely to be due to the capability of modern technology making it easier to produce music videos and platforms like YouTube where these videos are accessible to a mass audience. There are trends in music videos for example and linear narrative and live performance.

Linear narrative is used to tell the story of the song so it can add emotion to the music and create a visual image for the audience. This can also make the song more memorable.
Having live performance is to promote the artist as well as the song. This can be successful as it introduces the audience to the artist and can increase their fan base. Many music videos will combine a narrative and live performance this can be very effective as well.

Initial Ideas

I have to so initial ideas, they are similar ideas but based around two different songs. I like to mind map my ideas because this means i can link parts together and getting everything down on paper before I start adapting it. One of the main parts of mise en scene that I want to focus on more than the others is camera angles. This is going to be important especially to show the change in perspective between the characters. It will also give the video an edge.

Song Choice

I've chosen to use Powerless by Rudimental as the song for my music video. This has been one of my potential choices from when I first changed my idea. I wasn't really sure whether it would fit or not but after I put it with my footage to see how they went together, I thought they fitted really well. I've divided the song into sections of the choruses and verses so that I can match my footage accordingly. The music video to this already contains a strong narrative as do many of Rudimental's videos.

Actors

This is Ruth, Freddie and Chris. I asked these to film because I wanted it to look like a young family and I was positive they would be willing to help out. I am hoping that their connection to each other will come through on camera. This is John and Harry they are brothers and have kindly agreed to be in the music video. As with the family I want there connection as brothers to come through in the footage. There's is a big age gap in there and I would like the influence of the older brother to be obvious when I film, so he comes across as a role model. Josie acted as Becky Hill the featured singer on the song. The setting was a recording studio were Josie lip synced the song, with the recording microphone and stand I managed to get as a prop.

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