Consumption of music videos

Since the invention of the internet, the ways of consuming music videos has grown from just being on TV channels like 4 music and MTV to social media sites, YouTube and VEVO. Many record companies and artists have social media sites were they will post teasers of new music and videos to followers with links to watch the full videos. music videos are now viewed by a mass audience. Sites like YouTube have auto play and a recommend and trending section to attract people to view other videos.

Existing Student Music Video

This video features numerous different editing skills and camera shots throughout the video, the wide range is something I want to echo in my video, however I found the lack of obvious narrative frustrating as it lacked meaning. By following the one character through the video is easily to follow through the simplistic idea which was executed well through the smooth editing skills.

Actors

This is Ruth, Freddie and Chris. I asked these to film because I wanted it to look like a young family and I was positive they would be willing to help out. I am hoping that their connection to each other will come through on camera. This is John and Harry they are brothers and have kindly agreed to be in the music video. As with the family I want there connection as brothers to come through in the footage. There's is a big age gap in there and I would like the influence of the older brother to be obvious when I film, so he comes across as a role model. Josie acted as Becky Hill the featured singer on the song. The setting was a recording studio were Josie lip synced the song, with the recording microphone and stand I managed to get as a prop.

Evaluation Question 3

What have you learnt from your audience feedback?

A2 Media

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