Consumption of music videos

Since the invention of the internet, the ways of consuming music videos has grown from just being on TV channels like 4 music and MTV to social media sites, YouTube and VEVO. Many record companies and artists have social media sites were they will post teasers of new music and videos to followers with links to watch the full videos. music videos are now viewed by a mass audience. Sites like YouTube have auto play and a recommend and trending section to attract people to view other videos.

Initial Ideas

I have to so initial ideas, they are similar ideas but based around two different songs. I like to mind map my ideas because this means i can link parts together and getting everything down on paper before I start adapting it. One of the main parts of mise en scene that I want to focus on more than the others is camera angles. This is going to be important especially to show the change in perspective between the characters. It will also give the video an edge.

Song Choice

I've chosen to use Powerless by Rudimental as the song for my music video. This has been one of my potential choices from when I first changed my idea. I wasn't really sure whether it would fit or not but after I put it with my footage to see how they went together, I thought they fitted really well. I've divided the song into sections of the choruses and verses so that I can match my footage accordingly. The music video to this already contains a strong narrative as do many of Rudimental's videos.

Evaluation Question 3

What have you learnt from your audience feedback?

A2 Media

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