Evaluation Question 3 (Preliminary Task)

What Have You Learnt From Your Audience Feedback?

We received audience feedback from multiple students who we played or music video to.

The main thing we received in terms of feedback was that once the main character had transported to the different planet there wasn't much clear direction in terms of what was happening. Another big piece of feedback we received was that certain shots lasted too long.
From the audience feedback me and my group have learnt that my shots should be much more varied to ensure that shots aren't to long and don't get boring for the audience. We would also need to include more camera techniques, such as whip pans, to make it more interesting. Also we would need to make sure there was more of a clear narrative to the video to ensure the audience didn't get confused. This would give the video more direction and story. We could do this by re filming the second half of the video and giving clear indications to the audience as to what is happening rather than just jumbled clips of people running around. We could also potentially try to link the music video to the lyrics of the song more as some people couldn't see the link between the lyrics and the video even though we did try to base the music video around a couple of key lyrics from the song

Final Plot Ideas (Preliminary Task)

This is our final plot ideas: The main character (a young boy) puts on his superhero mask and runs into his garden to get into his tent/den. The tent then transports him into another woodland world in which there will be others all dancing. In the middle of all the dancing and partying in the new forest the young boy will trip up/fall over in some way and as he hits the floor he will be transported back to his garden and outside the tent/den. The boy will then realise he's back home and may be greeted by his mother asking wheres he been (that scene will be dependant on availability of actors). We tried to keep our idea as simplistic as possible, this was to ensure that we didn't over complicate the meaning of the video which is simply just about the young boy enjoying himself in his own imagination when he has the safety of his superhero costume on.

Questionnaire

After publishing my rough cut I made a short questionnaire to get some constructive criticism to use to make changes before submitting my final cut. I got really good feedback from my questionnaire about my rough cut. There was mostly 3s and 4s for how well people understood the narrative. I was quite happy with this because the video isn't suppose to show the whole narrative but it's aim is to introduce the characters. My target audience felt that the video strongly fitted with the song, with most people voted a 4 or 5. I'm really happy with this and it means I have been able to recreate the emotion of the song in the video. Most people said they liked the way I cross cut between the two characters and the variation of shots. The general consensus was there was something missing from the video, a couple of people suggested a third element of artist performance that could link the singer to the audience; I really liked this idea and decided to look into it further. ...

A2 Media

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