A2 Media

  Each group gave a two minute pitch about our idea for a music video and song choice to the class. For feedback most people said they liked the idea of the girl dancing in the boxing ring because it's different and unusual concept. Having this for the full song length would be too repetitive so the idea of bringing in another element with more of a story is a good idea. They suggested something which linked more with the song, because I hadn't decided on song they said this idea needed a lot of development. Now I'm going to focus on this second element with more story and filming at the boxing ring so I can start editing that footage.

The target audience for my product is young adults/teenagers, this is because the genre I'm looking at is typically aimed at this audience so I think it would be sensible to stay with the same audience. Music videos are mostly viewed on sites like you tube which is mainly used by a young audience. Having a main character of this age means the audience will find it easier to relate and engage with the video and being set in the modern time means the video is in a comfortable setting for the viewer. The video is suppose to engage the audience by causing an emotional response empathised by the music.   

This is a rough storyboard for the revised idea. These are some of the key scenes for my video. The wide angle shot of the boxing ring with the ballerina and some other shots of the dancer as well there. I will also try a time lapse at the boxing ring as well. Other scenes are the family at the park, job interview and first boyfriend.

These are the song choices I have thought of for the revised narrative of the music video. 

For the front of my album cover I was thinking of using this idea of shoe tossing, where people tie the shoe laces of their shoes together and throw them over a telephone line, trees or fences. This is a tradition in many American States and is done for many different reasons; for example it is done as a sport, to show someone has died or to show the completion of a stage in that persones life. For the cover I was going to use ballet shoes and have one smaller shoe for the young girl and then the bigger one to represent the other girl.  Also included on the front will be the album title and artist name.  'In some neighborhoods, shoes tied together and hanging from power lines or tree branches signify that someone has died. The shoes belong to the dead person. The reason they are hanging, legend has it, is that when the dead person's spirit returns, it will walk that high above the ground, that much closer to heaven.' My plan for the rest of the pannels is for them to

One of the props I have bought is a mirror this is for a scene where the character stands a in front of the mirror and uses a lipstick to circle all her flaws. This is a very important part of the video as it shows how she see herself and how much she critics herself. This mask is for the shots in the dressing room. In the story she is auditioning for the main part in a musical and the scene in the dressing room is her imagination as she sees herself getting the part. It represents her dream of being a successful ballerina; the fact it is a mask as well shows she uses it to hide behind. Other props I would like to use is a poster of swan lake Russian Ballet or of a famous ballerina. This is to go up in her room and use as a transition shot between her room and the ballet studio. I also plan to have her reading a few magazines to show the influence of media on her.