A2 Media

How did you use new media technologies in the construction and research, planning and evaluation stages?

What have you learnt from your audience feedback?    

How effective is the combination of your main product and ancillary texts?

'In what ways does my music video use, challenge or develop forms or conventions of real media products.'             1) Narrative or Artist Performance? - At the beginning of the project we had a choice to include narrative or artist performance in our video. Though my idea has changed a lot I have always been definite that the video would have a narrative with some sort of storyline. My first idea to have a ballerina and boxer had a lot more of an in depth storyline than the final video, however it still has a narrative behind it. I would say over recent years music videos have moved away from artist performance and more towards a combination of the two but this tends to vary depending on genre or whether it's an artist or band. Solo artists tend to star in their videos while bands rarely do or just have the lead member. Though this is the case for the genre of music, a lot of Rudimental's music video do just have a narrative because they're produ

This is the front and back cover for the CD to accompany my music video. I feel I have definitely captured the style of the artist and it fits well with their previous artwork. I have kept with a simple colour scheme, grey and green. The font is the same as used in the music video and on the poster, linking all three pieces of media. The black and white background also fits with the grayscale effect used in the music video. Having this basic style on the front cover makes the logo stand out clearly; this is so important because the logo is strongly linked to the band. The whole idea behind the design of the album is simple but effective, the idea that the album is instantly recognised. Also the fact that Rudimental don't use their individual identity for publicity instead focus on the music; this cover is supposed to be stripped back from fancy artistry and used focused on the music.

I felt that filming at butterfly studios went really well. Josie was a natural in front of the camera, I couldn't have asked for a better acting seeing as she was quite nervous and unsure of what she should be doing. I managed to get a range of shots and the studio was really good with all the proper lights and extra props we experimented with a little.

  From the rough cut where I just had the footage of the two actors, I took out the pieces of footage I felt were the weakest and not essential for the story. I cut the lip syncing footage up to put throughout the video. I felt the clips didn't blend well and the cut looked blunt so I added the fade in and out effects, the dissolve and layered the footage.

After receiving my questionnaire feedback I decided to look into hiring a studio which I could use to recreate a recording studio. I heard of butterfly studios through a friend and decided to research into it. It is just the other side of Norwich which is convenient and offered a reasonable rate to hire the space. After exchanging a few emails with the studio manager I booked the studio. I hope to film on Thursday with my actor.

After publishing my rough cut I made a short questionnaire to get some constructive criticism to use to make changes before submitting my final cut.  I got really good feedback from my questionnaire about my rough cut. There was mostly 3s and 4s for how well people understood the narrative. I was quite happy with this because the video isn't suppose to show the whole narrative but it's aim is to introduce the characters. My target audience felt that the video strongly fitted with the song, with most people voted a 4 or 5. I'm really happy with this and it means I have been able to recreate the emotion of the song in the video. Most people said they liked the way I cross cut between the two characters and the variation of shots. The general consensus was there was something missing from the video, a couple of people suggested a third element of artist performance that could link the singer to the audience; I really liked this idea and decided to look into it further.