A2 Media

How did you use new media technologies in the construction and research, planning and evaluation stages?

What have you learnt from your audience feedback?    

How effective is the combination of your main product and ancillary texts?

'In what ways does my music video use, challenge or develop forms or conventions of real media products.'             1) Narrative or Artist Performance? - At the beginning of the project we had a choice to include narrative or artist performance in our video. Though my idea has changed a lot I have always been definite that the video would have a narrative with some sort of storyline. My first idea to have a ballerina and boxer had a lot more of an in depth storyline than the final video, however it still has a narrative behind it. I would say over recent years music videos have moved away from artist performance and more towards a combination of the two but this tends to vary depending on genre or whether it's an artist or band. Solo artists tend to star in their videos while bands rarely do or just have the lead member. Though this is the case for the genre of music, a lot of Rudimental's music video do just have a narrative because they're produ

This is the front and back cover for the CD to accompany my music video. I feel I have definitely captured the style of the artist and it fits well with their previous artwork. I have kept with a simple colour scheme, grey and green. The font is the same as used in the music video and on the poster, linking all three pieces of media. The black and white background also fits with the grayscale effect used in the music video. Having this basic style on the front cover makes the logo stand out clearly; this is so important because the logo is strongly linked to the band. The whole idea behind the design of the album is simple but effective, the idea that the album is instantly recognised. Also the fact that Rudimental don't use their individual identity for publicity instead focus on the music; this cover is supposed to be stripped back from fancy artistry and used focused on the music.